Case Study: Virgin Voyages Scarlet Lady Visit to Liverpool

Virgin Voyages’ Scarlet Lady embarked on a high-profile world tour, with Liverpool selected as one of its key stops. Hundreds of VIPs, journalists, and travel professionals were set to attend, requiring a complex transport operation to move guests smoothly between key locations, including train stations and the cruise terminal.

With a tight schedule, international media attention, and the need for flawless execution, the project demanded meticulous planning, rapid responsiveness, and round-the-clock coordination across UK and US time zones.

Selected by SMS Shore Handling, INTX delivered a full suite of transport, logistics, and meet & greet services for the Liverpool stop. We deployed a fleet of 15 VIP vehicles and shuttle services to cover all guest movements, ensuring a comfortable and efficient experience for attendees.

A dedicated 24/7 project team managed the entire operation, overseeing real-time updates and responding swiftly to last-minute changes. Through proactive communication, precise scheduling, and close collaboration with partners, we maintained complete control of logistics, ensuring seamless delivery from start to finish.

The visit was executed flawlessly, with all guests transported smoothly and on time despite the scale and complexity of the operation. Our flexible, well-coordinated approach ensured a positive experience for VIPs and media representatives, contributing to the success of one of Liverpool Cruise Terminal’s most high-profile events.

This project showcased INTX’s expertise in managing large-scale, media-sensitive cruise arrivals, reinforcing our reputation as a trusted partner for complex, high-stakes transport solutions.